It’s the first week of the year, and you know what that means in the food business? After weeks of over-indulgent holiday fare everyone in the whole country decides to eat healthy for a while. Sales of sugar and sweets plummet--for about two weeks.
This isn’t too surprising of course. The binge/fast cycle is part of human culture. Think Mardi Gras and Lent. I guess since I’m a Leo I should embrace this binge/fast thing, but I feel as if I’m more of a Libra. Steady as she goes. And so it is with food. I actually don’t believe in ‘health’ food. All food should be healthy—either that or it isn’t food, right?
Turning back the clock a few decades ago, nutritional science was in its infancy and we didn’t have a clue as to what was healthy and what wasn’t. The American Heart Association recommended people substitute butter with margarine for pete sakes! (Maybe cardiologists were trying to drum up more business).
I always felt the margarine recommendation was wrong. I think it was more than a hunch. It was just such an unnatural food. Nowadays nutritional science can tell us more about what food should be. Not surprisingly, it usually tells us that we should eat what makes us feel good. Real food, not junk food, makes us feel good.
Sure, there’s more to it than that. Science is also telling us that fat is good—at least the right types of fat. Same with carbs. Eat complex carbs and reduce simple carbs.
I try to incorporate this knowledge/wisdom into what I bake. I use less refined flour, more good fats, and add ingredients with lots of anti-oxidants. Yeah, I do this to keep us all healthy, but more importantly because it tastes good.
Enjoy, and happy new year!